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Why Facebook Advertising is Still Relevant
Facebook has a long history of being the go-to social media platform for lead generation, and it continues...
Why Brands Badly Need Online Reputation Management
In this time and age, the capacity of news about organizations and critical people to spread from...
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Why Hiring An Advertising Agency Is Critical...
Social media marketing is essential for businesses of all sizes, not just small and medium-sized enterprises (SMEs). With over 4 billion active users on social media platforms, it provides a cost-effective way for businesses to reach a vast audience and build brand awareness. Hiring an advertising agency for your social media marketing can be critical…
Why Facebook Advertising is Still Relevant
Facebook has a long history of being the go-to social media platform for lead generation, and it continues to do so. But what do you need to know about Facebook advertising specifically? Facebook has a strong history of being the go-to social media platform for lead generation, and it continues to do so. But what…
Why Brands Badly Need Online Reputation Management
In this time and age, the capacity of news about organizations and critical people to spread from one corner of the world to another is determined in seconds and it’s always a joyous moment if the news is good. But what if the news is bad? No matter what the organization believes in. It…
Why Is Valentine’s Day Not For Your...
OK, call me a skeptic but the reason I wanted to keep this issue as a question is that some brands are really working hard and are forcefully connecting them with this event. Before I further go in details of who should not get into this event. Let’s understand the significance of this event from…
Machine Learning & Advertising
Let’s talk about Machine Learning. A word, almost every “progressive advertiser” is talking about these days. It is somewhat like a threat to conventional advertising professionals as a lot of them think that ML will replace them and will produce concepts instead. While the digital thinks it will reduce most of the procedural issues that…
E-COMMERCE & PAKISTAN
There is no denial that E-Commerce is playing a vital role in changing our purchase habits, I still remember in the early 2000’s people were reluctant to buy things online. Be it the anxiety of not physically experiencing the product at the shop or the reluctance to change or any other reasons we can come…
FUNDAMENTAL SKILLS FOR PROFESSIONAL GROWTH
Recently I resumed teaching in a university for media students and post-session, a student came to me and asked me which software she needs to learn to be successful in the market. I told her it’s not the application but the skill that matters, skills ensure you are not obsolete with the passage of time.…
Cryptocurrencies, Brands & Digital World
To my luck, within my circle, I got to meet Syed Hassan Talal, who is doing in-depth research on cryptocurrencies and its future in Pakistan, and as per him, “Bitcoins are one of the most beautiful amalgamations of math and tech ever.” Now for brands, let me share my experiences by starting with the basics:
